Maimonides
RBC Dominion Securities Golf Tournament
WHO WE ARE?
Affiliated with McGill University, Donald Berman Maimonides Geriatric Centre delivers a full range of quality care to meet over 600 clients’ needs with dignity and respect. Our integrated network includes the Helen and Sam Steinberg Day Hospital, short-term respite stays, community-based homes and various long-term care accommodations. Maimonides fulfills an essential role in the Montreal community. The Centre's staff has created a vibrant and innovative environment that focuses on the highest standards of care. Maimonides' programs have been recognized for their excellence with many national and international awards. The Centre is fully accredited by the Canadian Council of Health Services Accreditation from whom it recently received a stellar evaluation for its professional and compassionate care.
The 21st annual Donald Berman Maimonides-RBC Wealth Management Golf Tournament will be held on Thursday, June 6, 2013, at Elm Ridge Country Club. This golf tournament is organized by and benefitting the Donald Berman Maimonides Geriatric Centre Foundation.
The mission of the Donald Berman Maimonides Geriatric Centre Foundation is to provide the financial resources and leadership required to enhance the quality of life of the Centre's residents. Over the years, the Maimonides Foundation, through the generosity of its donors, has invested over $25 million for facilities and services to improve the quality of life of the Centre’s residents.
THIS YEAR'S PROJECT
Every year, the golf tournament raises funds to meet a particular need for the residents at Maimonides. Thanks to your involvement, the proceeds of this year's tournament will positively impact the quality of life at Maimonides. Monies raised from the 2011 tournament will help to establish the Maimonides Centre for Research in Aging. As a McGill University affiliate we know that research will have a direct impact on the quality of care while uncovering, promoting and sharing new knowledge. In this our second century, we are ready to take the centre to the next level, building on our strengths while becoming the resource of choice for the elderly of Quebec and a model of excellence for long-term care everywhere.
AUDIENCE
This event reaches a very high-end clientele of predominantly corporate people. The 144 golfers come from various professions including doctors, lawyers, accountants, financiers and business people. Most people come back year after year to support the event. There are approximately 700 individual donors including advertisers in the popular Maimonides Gazette Golf supplement and those who provide gifts and prizes for the participants. Our donors continue to tell us that this is one of the most fun and enjoyable golf tournaments in the city. Considering that there are over 60 fundraising golf tournaments in Montreal every year, that’s a big compliment. We believe the reason we are so successful is because we have a personal relationship with all the donors. The tournament is run completely by the Maimonides Foundation staff of 5 as well as a very active and dedicated volunteer Golf Committee and Co-Chairs who put an incredible amount time and energy into making this event the success that it is.
PUBLICITY
The Maimonides Golf Tournament is the only tournament in the city with a Golf Supplement that is distributed in the Gazette to over 83,000 homes. This 40-page colour supplement is composed of ads (approx 100 ads) and articles related to the mission of the Centre as well as the fundraising efforts that are ongoing. The tournament is front and center on the Maimonides website at www.donaldbermanmaimonides.net.
Comparison of Other Tournaments
The Maimonides Golf Tournament raises the third largest amount of money of any other tournament in the city, after the Jewish General Hospital and Cedars Cancer Research. It should be noted that these use 36 holes and have double the number of golfers. These tournaments use a contracted paid event coordinator, thus losing the personal touch Maimonides brings to its event while increasing expenses. Per capita, the Maimonides Golf Tournament raises the most money with 144 golfers.
TOURNAMENT SUCCESS
When the Maimonides Golf Tournament started 20 years ago, it raised $20,000. The 2008 tournament raised an outstanding $300,527. In 2009, at the height of the economic downturn, the tournament reached its fundraising goal of $200,000, when many tournaments were postponed. It is not by chance that the Maimonides Golf Tournament is so successful. It is the personal touch of running the tournament with our staff and a very dedicated Golf Committee. It is the feeling one gets when attending the tournament, the smiles from the staff and the appreciation of our donors. Each year the money from the tournament is allocated to a particular project to benefit the quality of life of our residents. The funds are used in the same fiscal year. Maimonides is proud that we reach our goals and do what we say we will do with the money from our sponsors. Year after year, our participants and donors return. Why? Because they are supporting a great cause, making contacts, networking and having fun.
Golf Tournament Statistics
Year |
2005 |
2006 |
2007 |
2008 |
2009 |
2010 |
Revenue |
$330,168 |
$310,403 |
$325,066 |
$300,527 |
$210,683 |
$231,886 |
Number
of participants |
549 |
552 |
528 |
514 |
488 |
502 |
|